“Blunt Truth Time” - Jessica Hay (Creator)

💚 A Message From Jess — Creator of This Beautiful Chaos

 

 

 

Hey, I’m Jess — the creator of GreenandSEEN, though to be honest…

I still don’t know if I created it or if Leaf just bullied me into it with his rainbow energy.

This whole thing started at a time when life felt pretty dark and heavy.

I wasn’t looking for a passion project or a brand…

I was just trying to survive the day, have a smoko in peace, and maybe not cry into my coffee.

And somehow, out of all that, this weird little universe showed up.

GreenandSEEN wasn’t built with confidence or business plans.

It was built with:

🌈 one extremely high, overly encouraging leaf

☕ one mum who was just trying to get her shit together

💨 one chaotic smoko that got out of hand

💚 and a tiny spark of “maybe I can do something after all”

Writing this story, these characters, this whole world… honestly helped me climb out of a place I didn’t think I’d climb out of.

It gave me something to create, something to laugh at, something to hold onto — even when everything else felt too hard.

And the best part?

We’re only just getting started.

This brand is still being built, still growing, still figuring itself out — kind of like me.

But every day it gets better, brighter, and a little less scary.

If you’re reading this, thank you.

You’re not just supporting a brand — you’re supporting something that helped pull me out of a dark time and turn it into something funny, colourful and actually worth being proud of.

So welcome to the chaos.

Welcome to the crew.

And thank you for believing in a brand born from a hallucinating leaf and a mum who finally found a reason to smile again. 😂💚

— Jess

Professional Overthinker, Underpaid CEO & Emotional Support Human to Cartoon Vegetation